Spark Notes: Your Monthly DealerFire Updates for April!

Welcome to DealerFire Spark Notes

Each month, we host an internal #allhands meeting to announce some of our most impactful enhancements over the past four weeks. While we’re really good at making sure our employees know what’s going on with the DealerFire products, we haven’t been so good at making sure our customers are informed. This is why we’re starting Spark Notes – a monthly email newsletter that dives deep into our product enhancements from the previous month. As well as a brief snapshot into the upcoming initiatives that we’re really excited about.

What are Product Enhancements?

Our product and engineering teams work in two weeks “sprints”, which designate a period of time in which a specific project is completed. Product enhancements refer to the end product of these sprints, resulting in new features, partnerships, integrations and functionality for the DealerFire product line. Each sprint produces up to three enhancements, which are automatically rolled into your current website platform. Enhancements can be specific to the website, digital marketing, and/or Precise Price platforms. The majority of our product enhancement request come directly from our customers, which we try to highlight each month. We want to ensure you’re using the product efficiently and effectively, so we also include the ability from to submit a product enhancement request. Just fill out the form, add details on what you’d like to see enhanced, and one of our product team members will reach out to get more details and provide insight on our current capabilities and capacity.

How Do I Know If a Release Applies to Me?

One of the unique offerings from DealerFire is dedicated website account management (or, WAM). Your WAM is assigned based on service and region, and their job is to ensure you are using our tools to the best of your ability. you have the luxury of getting a special consulting call each month. Please check with your WAM to confirm time and logistics, but this is a great opportunity to learn all the new things happening with the company. Including new products, OEM programs and partnerships. Your WAM will have all of the information pertinent to your website and what potentially applies to you. Most enhancements are simply for the benefit of the platform, while others promote new services for a monthly cost.

March 2019 Release Schedule

We had a busy month. March marks the end of the Q1 development cycle, which means that over the next 2-3 weeks, you’ll see a large influx of release communication. Here are some of the featured releases for the past four weeks:

Stock Specific Advertising

If you’re looking to find a new strategy for merchandising your VIN-level specials, this is a great approach. It combines discount, finance and lease offer logic with our Manage Offers module. Now, you can use manage offers to add stock (or VIN) specific offers to pages on your website. Just use the “special offers” module in Engine6 and populate your specials in manage offers.

Facebook Lightbox


We’re added the ability for your Facebook page to overlay on your website as a “lightbox” module, which essentially allows you to keep customers on your website, as opposed to opening a new window or tab and forcing them to jump. This is actually a required functionality in most OEM programs (only for Facebook), and show be used as default linking. While the module is available, you’ll need to request your WAM, or DealerFire support, to install on your website.

Vehicle Status in Ignite

Depending on the structure of your dealership, you may want to create SRPs based on vehicle status. These values include:

  • In stock: a vehicle is active on the lot and is available for sale
  • In transit: a vehicle is en-route to the dealership and is available for reservation
  • Sold: a vehicle has been sold and is not currently available for sale

By using these statuses (dependent on IMS provider) you can create flags within Ignite to set your SRP filters, for example, a new SRP that only contains vehicles that are “in-transit”.

Looking Forward to April

April 2019 will see the addition of two new OEM programs: FCA and Toyota/Lexus (TDDS). We’ll also be announcing some new partnerships to address A/B testing and ADA compliance. More to come soon!

How Do I Transport Food to Easter Dinner Without Spilling?

Table set with Easter-themed foods

Tips for Transporting Food in a Vehicle

Easter is coming up and we are looking forward to getting together with our loved ones for a delicious meal. When there is a large crowd, cooking a full meal can be overwhelming for whoever is hosting. Oftentimes, we are asked to contribute to the meal to make things easier for our hostess, and there are many delicious recipes that are crowd-pleasers. The only problem that we experience is trying to transport our dish without a disaster occurring. Luckily, we have some tips to help you out. Continue reading “How Do I Transport Food to Easter Dinner Without Spilling?”

What Cars Do Parents Think are Great for Their Teenage Drivers?

Best Cars for Teen Drivers According to Parents

Many of us remember turning 16 and getting our first car. Of course, that car was typically a hand-me-down from Mom and Dad while they upgraded to a newer vehicle for themselves – or we purchased a used vehicle with Mom and Dad’s help. In this day and age, it seems like there is a different attitude about the kind of vehicle that teens should drive. We are guessing that it is due to distorted movies and reality shows where teens are driving brand-new luxury cars. However, many parents are still being practical about their teen’s first vehicle. We were scrolling through Quora this morning and found the question “What is a good first car for my 16-year-old son?” We thought that we would share some of the opinions of the Quora community: Continue reading “What Cars Do Parents Think are Great for Their Teenage Drivers?”

Watch Out for Motorcyclists This Spring While Driving Around Raleigh!

Low-angle image of a motorcycle

Vehicle/Motorcycle Safety Tips for Raleigh, NC Drivers

Our Raleigh and Durham-based dealerships have been experiencing spring weather for a while, though our Rochester, NY dealership will be waiting a little longer. The spring season means that more motorcycles will be out on the road. Most motorcycle accidents involve other vehicles, and the person driving the passenger vehicle is usually the party at fault. To help prevent motorcycle accidents, we are sharing some safety tips for you to remember when sharing the road this spring. Continue reading “Watch Out for Motorcyclists This Spring While Driving Around Raleigh!”

What’s More Important- Miles or Age?

Auction Direct Miles or Age

If you are looking to purchase a used Nissan, you may find yourself wondering if mileage or age is more important when deciding to purchase a used vehicle. Both miles and age play an important role in how much the car should cost, its condition and how long it should last. Here is some information you should know.

The Importance of Mileage

The parts in an automobile are only designed to last so many miles. Once they hit that mileage, parts begin to wear and fail. As such, the mileage in an automobile is important. Once you hit the 150,000- mile mark, you can expect suspension parts, engine parts and other components to begin to wear. As such, try to find a car with as few miles as possible.

The Importance of Age

Age also plays a factor in parts wearing out. Rubber parts, belts and other parts made from synthetic materials begin to wear in 10 to 15 years. As such, older cars with low miles are not always a better deal than newer cars with mid-range mileage.

The Importance of Having a Used Car Inspected

If you are looking to purchase a used Nissan, always have the used vehicle inspected. A mechanic can help you determine how much life may be left in different parts, helping you to determine if the car is a good purchase for you.

Nissan vehicles are long-lasting, reliable vehicles. This makes them a great option if you are looking to purchase a used Nissan. Paying attention to the mileage and the age of the vehicle will help you find the ideal one for you.

When you are looking to purchase a used Nissan or any other used vehicle, visit Auction Direct USA. We can help you find the right car for you.

Reasons You Should Drive a Subaru

subaru rochester ny

If you are in the market for a new vehicle, it is important that you take the time to learn about various types of cars. Every manufacturer has its own unique benefits. If you are considering a Subaru , here are a few of the unique benefits that these vehicles offer.

Subaru Offers Safe Vehicles

One of the major reasons why you should be driving a Subaru is because Subaru offers safe vehicles. They take the time to ensure that every vehicle that they put on the road is safe. In fact, they won the IIHS Top Safety Picks for All Models five years in a row, from 2010 – 2015.

When you are driving, you want to ensure that you can keep your family and friends, as well as yourself, safe in the vehicle. Subaru helps to ensure this happens.

Subaru Features Symmetrical All-Wheel Drive

Another major benefit associated with Subaru automobiles is that they offer symmetrical all-wheel drive. Symmetrical all-wheel drive ensures that there is a linear power flow to all the wheels.

Ultimately, continuously providing each wheel with the same amount of power helps to prevent slipping while driving, even on the most slippery surfaces. This can prevent your car from spinning out on an icy, wet or oily road.

Subaru Vehicles Have a Boxer Engine

The final reason why you should consider driving a Subaru is because Subaru vehicles have a boxer engine. A boxer engine is a flat laying engine that sits towards the front of the vehicle. This helps to provide a Subaru with the perfect blend of efficiency, power and balance.

Subaru’s are notoriously safe, well-made vehicles. If you are ready to purchase one, Auction Direct USA can help you. Visit our car lot in Rochester, NY or Raleigh, NC today to see our current selection of Subaru automobiles or to take one for a test drive.

Taking a look at the best used cars that can be found under $10,000

Used Cars

It’s time to replace or add another car and you’re looking at used cars for sale in Rochester priced under $10,000. There are plenty to choose from but you want are the best cars for the money. The following list provides a few examples of what to look for.

  • Toyota is one of the most trusted names in automobiles due to their dependability and reliability. One model that leads the pack is the Corolla, making a name for itself since the 60s.
  • The Chevrolet Sonic brings its own style and charm to the automotive scene with sleek exterior lines, comfortable interior, and several standard infotainment features such as Android Auto and Apple CarPlay.
  • The Mazda Miata is for those who want to indulge in a sporty car for cruising the highways and byways. The rear-wheel-drive roadster knows how to hug the road with precision handling and maneuverability making every outing a positive driving experience.
  • The Honda is another of the brands that consumers trust and the one that stands out is the Accord. Whether you choose a sedan or a coupe, the car is packaged to look good, provide plenty of comforts, and have exceptional driving capabilities. The sedan has stood out as a leader for more than 40 years.
  • The Acura TSX puts the “L” in luxury. The smart exterior design and a peppy 4-cylinder engine producing 200 horsepower make the TSX a blend of luxury and reliability.
  • The Subaru Impreza is also on the list of quality used cars with multiple accessories and useful features. One that stands out is its all-wheel-drive for exceptional dependability.

Whichever model you choose, take it for a thorough test drive and a pre-purchase inspection is recommended. Once you get the green light, you’ll be “good to go” to your next destination in a quality car that’s reasonably priced.

Used-Car Maintenance: What You Need to Know

Used Car Maintenance

Whether you’re buying your used car online or from a car dealer, it’s important to consider how you’re going to maintain your pre-owned car. Follow these tips to keep your car running well after you take it home.

-Priority One: Safety. If there is anything wrong with your car that could cause an accident or could cause you to lose control while driving, these things need to be taken care of before you drive an inch. Brakes, tires, windshield wiper blades, and steering/suspension issues all fit into this category.

If you live in a state that requires annual car inspections, oil changes fit into this category as well. Getting your oil changed gives a mechanic a chance to do a once-over on your car, allowing them to alert you to any potential safety issues of which you may be unaware. While you’re shopping for your used car, ask if they offer a maintenance package after you purchase a vehicle.

– Priority Two: Reliability. If there is anything wrong with your car that could leave you stranded or with a car that won’t start, that needs to come next. Hoses, timing belts, and batteries all fit into this category.

– Priority Three: Nice-To-Haves. Sure, it’s great if the air conditioning unit is blasting you with cold air the minute you get in the car, but it’s not a make-or-break issue when it comes to your safety or the reliability of your car. Same goes for issues with speakers or cosmetic issues. While these things are nice to have taken care of, they shouldn’t be put in the same category as things like maintaining tires or brakes.