Spark Notes: Your Monthly DealerFire Updates for April!

Welcome to DealerFire Spark Notes

Each month, we host an internal #allhands meeting to announce some of our most impactful enhancements over the past four weeks. While we’re really good at making sure our employees know what’s going on with the DealerFire products, we haven’t been so good at making sure our customers are informed. This is why we’re starting Spark Notes – a monthly email newsletter that dives deep into our product enhancements from the previous month. As well as a brief snapshot into the upcoming initiatives that we’re really excited about.

What are Product Enhancements?

Our product and engineering teams work in two weeks “sprints”, which designate a period of time in which a specific project is completed. Product enhancements refer to the end product of these sprints, resulting in new features, partnerships, integrations and functionality for the DealerFire product line. Each sprint produces up to three enhancements, which are automatically rolled into your current website platform. Enhancements can be specific to the website, digital marketing, and/or Precise Price platforms. The majority of our product enhancement request come directly from our customers, which we try to highlight each month. We want to ensure you’re using the product efficiently and effectively, so we also include the ability from to submit a product enhancement request. Just fill out the form, add details on what you’d like to see enhanced, and one of our product team members will reach out to get more details and provide insight on our current capabilities and capacity.

How Do I Know If a Release Applies to Me?

One of the unique offerings from DealerFire is dedicated website account management (or, WAM). Your WAM is assigned based on service and region, and their job is to ensure you are using our tools to the best of your ability. you have the luxury of getting a special consulting call each month. Please check with your WAM to confirm time and logistics, but this is a great opportunity to learn all the new things happening with the company. Including new products, OEM programs and partnerships. Your WAM will have all of the information pertinent to your website and what potentially applies to you. Most enhancements are simply for the benefit of the platform, while others promote new services for a monthly cost.

March 2019 Release Schedule

We had a busy month. March marks the end of the Q1 development cycle, which means that over the next 2-3 weeks, you’ll see a large influx of release communication. Here are some of the featured releases for the past four weeks:

Stock Specific Advertising

If you’re looking to find a new strategy for merchandising your VIN-level specials, this is a great approach. It combines discount, finance and lease offer logic with our Manage Offers module. Now, you can use manage offers to add stock (or VIN) specific offers to pages on your website. Just use the “special offers” module in Engine6 and populate your specials in manage offers.

Facebook Lightbox


We’re added the ability for your Facebook page to overlay on your website as a “lightbox” module, which essentially allows you to keep customers on your website, as opposed to opening a new window or tab and forcing them to jump. This is actually a required functionality in most OEM programs (only for Facebook), and show be used as default linking. While the module is available, you’ll need to request your WAM, or DealerFire support, to install on your website.

Vehicle Status in Ignite

Depending on the structure of your dealership, you may want to create SRPs based on vehicle status. These values include:

  • In stock: a vehicle is active on the lot and is available for sale
  • In transit: a vehicle is en-route to the dealership and is available for reservation
  • Sold: a vehicle has been sold and is not currently available for sale

By using these statuses (dependent on IMS provider) you can create flags within Ignite to set your SRP filters, for example, a new SRP that only contains vehicles that are “in-transit”.

Looking Forward to April

April 2019 will see the addition of two new OEM programs: FCA and Toyota/Lexus (TDDS). We’ll also be announcing some new partnerships to address A/B testing and ADA compliance. More to come soon!

What’s More Important- Miles or Age?

Auction Direct Miles or Age

If you are looking to purchase a used Nissan, you may find yourself wondering if mileage or age is more important when deciding to purchase a used vehicle. Both miles and age play an important role in how much the car should cost, its condition and how long it should last. Here is some information you should know.

The Importance of Mileage

The parts in an automobile are only designed to last so many miles. Once they hit that mileage, parts begin to wear and fail. As such, the mileage in an automobile is important. Once you hit the 150,000- mile mark, you can expect suspension parts, engine parts and other components to begin to wear. As such, try to find a car with as few miles as possible.

The Importance of Age

Age also plays a factor in parts wearing out. Rubber parts, belts and other parts made from synthetic materials begin to wear in 10 to 15 years. As such, older cars with low miles are not always a better deal than newer cars with mid-range mileage.

The Importance of Having a Used Car Inspected

If you are looking to purchase a used Nissan, always have the used vehicle inspected. A mechanic can help you determine how much life may be left in different parts, helping you to determine if the car is a good purchase for you.

Nissan vehicles are long-lasting, reliable vehicles. This makes them a great option if you are looking to purchase a used Nissan. Paying attention to the mileage and the age of the vehicle will help you find the ideal one for you.

When you are looking to purchase a used Nissan or any other used vehicle, visit Auction Direct USA. We can help you find the right car for you.

Taking a look at the best used cars that can be found under $10,000

Used Cars

It’s time to replace or add another car and you’re looking at used cars for sale in Rochester priced under $10,000. There are plenty to choose from but you want are the best cars for the money. The following list provides a few examples of what to look for.

  • Toyota is one of the most trusted names in automobiles due to their dependability and reliability. One model that leads the pack is the Corolla, making a name for itself since the 60s.
  • The Chevrolet Sonic brings its own style and charm to the automotive scene with sleek exterior lines, comfortable interior, and several standard infotainment features such as Android Auto and Apple CarPlay.
  • The Mazda Miata is for those who want to indulge in a sporty car for cruising the highways and byways. The rear-wheel-drive roadster knows how to hug the road with precision handling and maneuverability making every outing a positive driving experience.
  • The Honda is another of the brands that consumers trust and the one that stands out is the Accord. Whether you choose a sedan or a coupe, the car is packaged to look good, provide plenty of comforts, and have exceptional driving capabilities. The sedan has stood out as a leader for more than 40 years.
  • The Acura TSX puts the “L” in luxury. The smart exterior design and a peppy 4-cylinder engine producing 200 horsepower make the TSX a blend of luxury and reliability.
  • The Subaru Impreza is also on the list of quality used cars with multiple accessories and useful features. One that stands out is its all-wheel-drive for exceptional dependability.

Whichever model you choose, take it for a thorough test drive and a pre-purchase inspection is recommended. Once you get the green light, you’ll be “good to go” to your next destination in a quality car that’s reasonably priced.

Used-Car Maintenance: What You Need to Know

Used Car Maintenance

Whether you’re buying your used car online or from a car dealer, it’s important to consider how you’re going to maintain your pre-owned car. Follow these tips to keep your car running well after you take it home.

-Priority One: Safety. If there is anything wrong with your car that could cause an accident or could cause you to lose control while driving, these things need to be taken care of before you drive an inch. Brakes, tires, windshield wiper blades, and steering/suspension issues all fit into this category.

If you live in a state that requires annual car inspections, oil changes fit into this category as well. Getting your oil changed gives a mechanic a chance to do a once-over on your car, allowing them to alert you to any potential safety issues of which you may be unaware. While you’re shopping for your used car, ask if they offer a maintenance package after you purchase a vehicle.

– Priority Two: Reliability. If there is anything wrong with your car that could leave you stranded or with a car that won’t start, that needs to come next. Hoses, timing belts, and batteries all fit into this category.

– Priority Three: Nice-To-Haves. Sure, it’s great if the air conditioning unit is blasting you with cold air the minute you get in the car, but it’s not a make-or-break issue when it comes to your safety or the reliability of your car. Same goes for issues with speakers or cosmetic issues. While these things are nice to have taken care of, they shouldn’t be put in the same category as things like maintaining tires or brakes.

When You Should Have your Oil Changed

Of all the maintenance you perform on your vehicle, none will extend its life more than regular oil changes. But, that begs the question, “what is a regular oil change?” Most manufacturers recommend changing the oil somewhere between three and five thousand miles. But, depending on what you drive, and how you drive it, those numbers may actually be far too low. You might be able to get more than twice the recommended mileage, especially if you use synthetic oil. While it never hurts to err on the side of caution, replacing perfectly healthy engine oil three or four times a year doesn’t make sense either. There are several methods to determine if your oil still has enough viscosity.

The simplest method is to visually inspect your oil to determine if it needs changing. Pull the dipstick out, clean it, reinsert it, then pull it out again. Healthy oil looks transparent and amber in color. You should be able to see the dipstick through it. Oil that looks black needs changing. A muddy brown color indicates the presence of water, a potentially serious problem.

High mileage vehicles may burn oil. A low oil warning light usually indicates that you are down at least two quarts and it might be a good time to change the oil, as well.

Although it costs more, synthetic oil can last up to twice as long as traditional oil. It also handles extreme hot and cold climates better, too.

Even if you don’t put many miles on your vehicle, change the oil at least twice a year as motor oil becomes less effective with age. An oil change also removes excess moisture that tends to form in engines that see light use.

With regular inspection, you’ll soon get a sense of your vehicle’s oil life. It may be the same as the manufacturer’s recommendation, but then again, you may be able to save yourself one or two changes a year and hundreds of dollars over the span of your ownership. Not bad for a few minutes of effort every so often.

Tire Rotation: What You Need to Know

If you have just purchased a new car, you will want to properly maintain it. This helps to extend the life of all of the parts of the car. One important part on your car is the tires. The tires need to be routinely rotated to help maintain them and extend their lifespan. Unfortunately, many people do not know much about tire rotation. Here is everything you need to know about rotating the tires on your car.

What is Tire Rotation?

Tire rotation is the process of moving tires from one position to another. The tires are typically rotated in a diagonal fashion. As such, your left front tire is typically rotated so it becomes your right back tire and your right back tire becomes the left front tire. However, rotation may vary based on the age and condition of the tires you have, their size, and whether you have front- or rear-wheel drive.

Why Should Tire Rotation Be Done?

As a general rule of thumb, front tires work harder than back tires. As such, they tend to wear out faster. Having your tires rotated routinely helps to ensure that all of your tires wear evenly and consistently. This helps to prevent blowouts and tread problems. It also helps to prevent you from having one tire that wears faster than the others, allowing you to replace all four tires at the same time.

How Often Should Tire Rotation Be Completed?

It is recommended that you either rotate your tires every six months or every 7,500 miles, depending on which you hit first. If you drive on rocky or unpaved surfaces, you may need your tires rotated sooner, typically after every 5,000 miles.

Maintaining a car helps to extend its life while also maintaining its value. Selecting the right car from the get-go can also help to ensure the longevity of your car. If you are looking to purchase pre-owned cars in Rochester, let Auction Direct USA help you find the right car. Visit our dealership today to get started.



The Best Used Vehicles of 2018

When you are looking to purchase a used vehicle, there are many factors that you need to look at to help you find the right automobile for your needs. Some of these factors include the price of the car, the longevity of the car, the price to maintain and repair the car, the resale value of the car and the features the car comes with. Taking the time to weigh all of these factors will help you find the right used car for your needs. Here are a few of the cars that consistently rank among the best used vehicles to buy in 2018.

Honda Civic

For over 20 years now, the Honda Civic has remained one of the best used vehicles to purchase. And in 2018, this vehicle once again tops the list. Used Honda Civics get great gas mileage, hold their value and are relatively affordable to repair and maintain. These types of cars are perfect for high school students, young professionals or those who are looking for a commuter vehicle. The price of a used Honda Civic will vary, based on the year you are looking at. But, keep in mind, when properly maintained, used Honda Civics can last hundreds of thousands of miles.

Toyota Camry

Another used car that consistently tops the best used vehicles to buy list is a Toyota Camry. Just like Hondas, Toyotas last a long time when properly cared for and hold their value. The Camry is larger than a Honda Civic, making it a great family car. The parts for a Camry are also readily available, making it affordable to repair and maintain. And because this is a family-based car, it comes with a wide range of features designed to keep your family comfortable and safe.

Dodge Challenger

The last vehicle that rounds out our best used vehicle to buy in 2018 is the Dodge Challenger. A Dodge Challenger is a sportier looking automobile. However, Dodges do not tend to hold their value as well as Toyotas or Hondas. However, this means that these used cars are more affordable than those other options. If you want a sporty car, that gets good gas mileage and is affordable, consider looking into one of these used cars.

With so many different used cars on the market, finding the one perfect for you can be a challenge. But at Auction Direct USA, we are happy to help you find the vehicle of your dreams. Visit one of our lots today to check out our current selection, take cars out for a test drive, and ultimately, go home in the right car for you.

Tips for Making Your Car Last 


At Auction Direct USA, not only are we here to help you buy or sell a used car, we’re also here to help with service considerations in Rochester. Everyone wants to make their car last longer, whether they’re planning to ever sell it or not, and we’re here to help. 

Some of the tactics we recommend in our shop are the kind you can pay attention to even when you aren’t in the mechanic’s garage. Let’s look at a few basic hacks for getting maximum value of your car.  

Wash It 

Washing and waxing your car may not seem like value-add processes, but they absolutely are. Washing the car is about more than aesthetics – when you don’t wash it, foreign bodies in the air latch onto the body of the vehicle. Over time, that coat of dirt will eat through your clearcoat, and before long, paint will oxidize and turn into rust. If rust gets into metalwork, it spreads like wildfire – and lowers the value of your car, and can often render it unsafe to drive if it spreads to the frame and the chassis.  

Engine Bay 

Getting to know your engine bay can go a long way. It helps to be able to identify basic parts of the engine – our technicians can help here.  

Tire Pressure 

You’d be surprised how many drivers neglect tire pressure despite the low cost and hassle involved in maintaining it. Not only will properly inflated tires improve your gas mileage, they’ll also make your car last longer by extending the life of your suspension components and lowering stress on metalwork. There are stations at virtually any gas station that offer cheap air fillups – take advantage of these.  

Know Limits 

Always know the limits of your engine. Some are built for speed, some for efficiency, and others for smoothness. Some are more sensitive than others. If your car has a 1.6 liter, 4-cylinder engine, for instance, you probably shouldn’t be hauling trailers around – this will tax the engine and risk issues earlier than normal. 

Scheduled Maintenance 

Finally, the best way to maintain the value and life of your car over time is adhering to regular maintenance schedules. Ask our professionals about what kind of schedule you should be on for your vehicle.  

For more on extending car value, or to find out about any of our used cars for sale, speak to the experts at Auction Direct USA today.  

Purchase a Vehicle with your Tax Refund

Put your Tax Refund toward a New Vehicle!

You worked hard all year and paid your taxes. Now, Uncle Sam is sending you a tax refund. Put that money to good use and invest in a new-to-you vehicle from Auction Direct USA in Raleigh NC, Rochester NY or Jacksonville FL.

According to the Internal Revenue Service, the average American tax refund is around $3,120. Yours, of course, may be different. Regardless, tax refund season is probably the only time of the year most Americans receive money aside from a paycheck. Financial experts often advise people to invest tax refund money. What a better investment than a new vehicle.

Perhaps your current vehicle has seen better mechanical or cosmetic days. Take a look at one of our many pre-owned vehicles.  Maybe you just want to upgrade to a more fuel-efficient car.  Auction Direct USA has many used vehicles like the Toyota Prius, Honda Accord, Hyundai Elantra or Ford Fiesta at a price you can afford! If these models don’t pique your interest or you’re looking for a more powerful vehicle, we have many more to choose from.

Have you been driving a small or midsize truck while dreaming of a full-size? Now is the time to consider a Ram 1500, Ford F150 or Chevy Silverado. Auction Direct USA also has full-size trucks from other manufacturers, many of which are only a model year or two in age.

Few people get enough money from a tax refund to pay the full price of a car. Auction Direct USA makes financing easy, so you can use your refund for a down payment. We offer a no-hassle sales environment and post prices and detailed information about all vehicles on our website.

Use your tax refund wisely this year by investing in a pre-owned vehicle from Auction Direct USA in Raleigh NC, Rochester NY or Jacksonville FL.